Nu Skin: Escalating the Position as the Premier Anti-aging Solution in Malaysia
A client since 2015, Nu Skin Malaysia needed to cement their position as the premier anti-aging solution in Malaysia via their Personal Care and Pharmanex categories.
Apart from PR activities we were also tasked with elevating the company profile through its Force for Good Initiative.
In order to help Nu Skin achieve their objectives, ROOTS PR used multiple platforms to reach their targeted audiences.
Personal Care: Media launches, workshops and personalised reviews for newly launched products.
Pharmanex: Educate and engage audience on the products via consumer events i.e TR90 Run
Force for Good: Involved media on celebratory activities such as Wishlist Project to allow better understanding of Force for Good initiative.
Product coverage appearing on Tier 1 publications online, dailies and magazines. Additionally, the brand has also fostered a strong relationship with IJN Foundation for their Wishlist Project.
