Our Impact of 1 What makes a good team? In most successful businesses, it’s a culmination of some really smart and passionate people being grouped into specialized teams – all working towards a common goal. You have marketing, human resources, finance, operations, and sales. Each of these groups works together coherently to reach short-term as […]
Boba milk tea, K-Pop and salted egg has inadvertently taken over and weaved itself into our cultural space. Of course these things don’t happen overnight, but how do these trends start? What are the triggers? More importantly, where is the ignition point before the roller coaster takes off? Trend Setting, Setting Trends Boba milk tea, […]
Download the 2019 Trend Report, a probe into the state of the industry and opportunities in marketing. 2019 Trend Report The shift to a truly digital mindset is slow but sure In this report, we aim to give you a balanced view of some obvious and some not so obvious trends to expect in 2019. […]
And what it means for PR. Media Downsizing – What It Means For PR Media downsizing is pushing brands to fight harder to get positive media attendance at events The print publishing space is seeing the impact from declining advertising revenue and sales. Publishers are downsizing as their readership continues to shrink and move to […]
A look at what video popularity means for content marketing and creative teams. The Rise Of Video Changing content consumption patterns prioritise video marketing The advent of IG and Facebook stories have turned the content landscape in favour of a new type of content that’s playful, temporary, and phone-grade quality. Video-centric apps like TikTok have […]
“Well-rounded marketers would do well to understand how marketing technology can help in their area of specialisation. Practice a shoshin mindset.” Marketing Talent & Agency Hiring A Conversation With ROOTS HR Specialist, Kathy Loke Kathy Loke joined ROOTS as the very first HR personnel in 2016. She started her career in recruitment and HR at […]
ROOTS Asia Pacific received Gold at the 2018 MARKies. The Best Idea in Business Events award went to ROOTS Asia Pacific.Every year, the MARKies awards the most innovative, creative and effective work in marketing.
Read the detailed case study on sports marketing and building a community through the power of social media. Nominated for the MARKies 2018.
What’s in a logo colour? How did famous companies end up with their logos? Why do Nickelodeon and Harley-Davidson – two very different brands – share the same colour scheme? All the answers in an infographic.
Digital technology is bringing alive brand stories and delivering maximum impact at events. Here’s the 4 tech that is changing the game for the events industry.
Could a rebranding help you or hurt you? The do’s and dont’s – 8 things you need to consider before launching a rebranding exercise, with real-life examples of brands that have done it and brands that have nixed it.
The Branded Content department started because we wanted to amplify what content can bring to Malaysian audiences. This is how the team came to be and what branded content means in the context of ROOTS.
Kuan Lim is a content strategist with a handle on all things tech. He talks the bigger picture of content marketing and strategy and how brands can and should be doing both.
Hot on the heels of our Creative team expansion is the new role of Art Director, helmed by Deborah Sze, who has had more than a decade of experience in digital creative. Here she talks about her inspiration for her work and her coffee addiction.
We were at the Exabytes Internet Marketing Summit 2017 on August 8th to share our 2 cents on the right approach to viral content. Christyn Paul, Regional Digital Lead at our digital marketing arm DEX Ventures, was one of the panel speakers at EIMS 2017…
We welcomed a new Creative Director to our ranks in the last couple of months! Lim Lee Lian has been in the industry for over a decade, and we’re very happy to have her on board. After she graduated from Auckland…
We’re proud to declare ourselves one of the five winners of the Best Idea in PR category at the MARKies 2017! Every year, the MARKies awards the best efforts in the industry. The awards is a celebration of the most innovative, creative and effective…