We are delighted to announce that Lydia Chia, our Director of Client Advisory & Growth at ROOTS PR, has been elected as the Vice President of the Public Relations & Communications Association (PRCA) Malaysia. This appointment follows the successful 26th Annual General Meeting of PRCA Malaysia held on 27 March 2024.

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Lydia’s election to the EXCO for the term 2024 to 2026 is a testament to her dedication and expertise in the communications industry and also the firm’s commitment to advancing the standards of professionalism and ethical practices within our field.

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PRCA Malaysia serves as the leading advocate for the public relations and communication industry in Malaysia, championing ethical conduct and fostering industry growth. We look forward to the positive changes and continued excellence that Lydia and the new EXCO will bring to the industry.