Roots logo 3

Brand champions start with good relationships.

about us.

ROOTS PR is an award-winning company with a vision – to deliver innovative communication ideas that build relationships and capture the public consciousness. We work with our network partners to deliver effective reputation management campaigns that tell enduring brand stories in a multichannel world..

about us.

ROOTS PR is an award-winning company with a vision – to deliver innovative communication ideas that build relationships and capture the public consciousness. We work with our network partners to deliver effective reputation management campaigns that tell enduring brand stories in a multichannel world..

services.

Strategic Communications
Public & Media Relations
Crisis & Issues Management
Editorial Services 
Content Strategy & Creation
Visual Content Development
Spokesperson Coaching
Influencer & Blogger Relations

services.

Strategic Communications
Public & Media Relations
Crisis & Issues Management
Editorial Services
Content Strategy & Creation
Visual Content Development
Spokesperson Coaching
Influencer & Blogger Relations


  • adidas
    ⎜ADIDAS⎜

    Modern football discards conventional ideas of player types and positions. Instead, there is only the chaos of ultimate agility or the control of playmakers. The new adidas X and Ace silos were designed to reflect this game of modern football. A series of tournaments was held throughout the region to personify the battle between chaos and control, shining a spotlight on the features of the new adidas shoes.

  • johnie
    ⎜JOHNNIE WALKER⎜

    Breaking away from the marketing mould of most alcohol brands, Johnnie Walker launched a campaign to highlight the plight of the voiceless living on the periphery of our society – the strays roaming the streets. In line with Johnnie Walker’s “Keep Walking” brand belief, the campaign tells the story of perseverance in the face of adversity, collaborating with graffiti artist Kenji Chai and fundraising for the cause.

  • clear
    ⎜CLEAR⎜

    In a world of non-inclusive ads designed to make us feel inadequate, empowerment is a welcome respite. Unilever kicked off a challenge for its Clear anti-dandruff shampoo line that encouraged consumers to live dandruff-free lives. The message was positive and inspiring, and celebrated individual beauty that’s free from dandruff. Empowerment marketing : 1, inadequacy marketing : 0.

  • axn
    ⎜AXN⎜

    For over 10 years starting from its inception in Malaysia, AXN has worked with us on a PR strategy spanning launch to sustenance. We helped to amplify AXN Asia’s brand voice through consistent media engagement and on-ground activations, championing AXN Asia as the top English entertainment Pay TV channel in Malaysia.

  • heineken
    ⎜HEINEKEN⎜

    Emerging artists from the world of fashion, sculpture, photography, and graphic design put together a creative showcase, cleverly integrating Heineken’s brand identity in unexpected ways. Is it fashion when you can’t wear it? Is it art if you can leave your beer on it? The showcase challenged conventions in the way we think about art and the possibilities in the world around us, giving consumers a new Heineken experience.

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clients.

clients.

Get in touch.

E-8-3A, Block E, Oasis Ara Damansara,
No. 2 Jalan PJU 1A/7A, Ara Damansara PJU 1A,
47301 Petaling Jaya, Selangor.
T: +603 7494 0292