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    make waves.
    Swells travel thousands of miles across oceans before forming waves. From buildup to breakout, marketing ripples take a lot of mileage.
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    It’s a tight race to the finish line.
    The difference is in the relay. Streamlined integration is key to carrying on your brand’s baton.
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    beyond the surface.
    See the unseen. Discover the next big thing. Have a whale of a time branding.
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    dive deeper.
    The pressure grows the deeper he goes. So too do insights into a world of marketing possibilities.
Welcome to ROOTS

Brought to life in 1991, we are a full-service, 360° integrated marketing agency with offices in Malaysia and Singapore. Our multidisciplinary teams connect the dots between compelling campaigns and lasting relationships between brands and people.

CAPABILITIES

Brand Management

Bring the seed of an idea to life. Our client leadership team ensures your brand is aligned to your business objectives every step of the way through an integrated approach.

Brand Activation

Activate your brand into real-life experiences, connecting you with your customers through brand-building roadshows, exhibitions and conferences, and social events.

Public Relations

PR at ROOTS means taking the strategic approach across a multi-channel world. We choose the best way to communicate your brand, manage reputation, build relationships with your stakeholders, manage crisis, and coach your spokespersons with your business in mind.

Digital

Accelerate your business with technology. From marketing automation to social media management and performance-based marketing, we help brands transform in a digital world. 

Relationship Marketing

We manage your calls, your database, your sponsors and resources. We interact on your behalf to disseminate information and speak to your customers. Getting a customer to stay happy and loyal is front and center of our CRM philosophy.

Creative

Get the ball rolling on your branding and rebranding efforts, from creative conceptualization to production of marketing collateral for multiple formats that excites your audience.

Branded Content

Strategize & deploy editorial, video and visual content that inspires your audience to take action. Supported by our network of influencers to give your brand the lift it needs to take off.