Could a rebranding help you or hurt you? The do’s and dont’s – 8 things you need to consider before launching a rebranding exercise, with real-life examples of brands that have done it and brands that have nixed it.
What you need to know before rebranding
What you need to know before rebranding [infographic]
Our Creative team gets asked to do branding all the time. Many of these are requests for rebrands. Often, clients want to do it for good reason. Maybe they didn’t get it right the first time, or their target audience could be evolving. But some think that a total rebrand is the magical push button for sales to accelerate when they should really be focusing their efforts on other parts of the value chain.
The folks over at Entrepreneur put together an infographic that simplifies the 8 things you need to consider before rebranding. Before going back to the drawing board, see if you your situation is similar to any one of these.
Need more pointers? Chat with our Creative department