ROOTS is a 360° full-service integrated marketing consultancy. From our beginnings in Malaysia to our regional Singapore hub, the ROOTS family is a diverse, multidisciplinary network of specialized teams in branded content, PR, brand activation, digital marketing, relationship marketing, creative, and brand management. Throughout all that we do, we remain rooted to our core mission: to deliver integrated marketing excellence for brands.

ROOTS Asia-Pacific, Malaysia

Brought to life in 1991, our philosophy is simple – to provide client solutions that are integrated, market-oriented, and results-driven. ROOTS is a creative agency, events agency, and branding agency all rolled into one, with services in creative design, CRM, and events management.


ROOTS PR is an award-winning company with a vision – to deliver innovative communication ideas that build relationships and capture the public consciousness. We work with our network partners to deliver effective reputation management campaigns that tell enduring brand stories.

ROOTS Singapore

ROOTS Singapore is our group’s regional hub. Working from the internationally vibrant island city, ROOTS Singapore manages projects and clients across the region. Our robust clientele repeatedly look to us for MICE.

client testimonials

  • I am really impressed with ROOTS and the effort put in to make the
    event successful. The team was very responsive and really tried to help
    even though some of our requests were very last minute. Good job!

    Lim Poh Ling
    Sr. Manager, Sales & Marketing
    KSK Land

  • They are very prompt, they are always very meticulous with their work and
    they're super hardworking. ROOTS has been our pillar of strength for the past
    few years. They've been giving us a lot of great support, not just on the typical
    pre-media but also online media, new media, radio, TV, so the press coverage
    that they've obtained for us is very diversified and they're also
    very good at discovering new publishing houses that come about.

    Dawn Jeremiah
    Regional Marketing Manager
    LI TV

  • Like to put on record the great work that your team has put together every step of the way.
    We continue to receive many many positive feedback on the setup and quality of the events this year, definitely raising the bar for us internally, while externally a showcase of ROOTS Asia Pacific's
    capability to deliver similar multi-city roadshows for clients in the future!

    Frankie Lee
    Senior Manager (former), ASEAN Marketing

  • Thank you very much for your assistance in delivering a solid event
    without any surprises & seamless catering to our last minute requirements.

    Annan Song
    Partner Marketing Manager
    CA Technologies

  • Again, the event was an incredible, eye-opening and very memorable
    experience. I cannot find the right words to describe it all. Words may not
    sufficiently and adequately express the experience we went through.
    A person really has to be there to experience it all for herself or himself.. I'd like
    to extend my sincere appreciation and thanks again to Avnet Organization,
    and not forgetting ROOTS and Apple for making it happen.

    Tai Lee Joon
    Deputy Director, Infrastructure Integration Services
    Fujitsu Malaysia Sdn Bhd

  • It's been more than a year since I started working with the social media team. It's been great working with you guys, one whole bunch of young, energetic lads. I would like to thank you for all the great effort, teamwork, and initiatives, and I look forward to more future, exciting things with the team.
    Chan Wan Yee
    CRM Manager
    Wyeth Nutrition

  • We have partnered with ROOTS for probably 4 years. I think it's good that they
    have very good branding, and what's really important is that we really got into a very
    good relationship with the team. The team is very motivated and has helped us
    create market awareness. I really appreciate it very much. Keep up the good work.

    Mimi Wong
    Regional PR Manager
    Western Digital

  • It's been good... that's why we've been engaged for like, 7 years and we're getting married soon.
    They're fast and they're prompt and professional. They'll always be there for you.

    Cherry Ong
    Head of Marketing