For years, Wyeth Nutrition’s S-26 baby formula has been the choice for discerning parents who want to give their children a head start in their growing years. Wyeth wanted to show its appreciation to Malaysian mothers, as well as expand the brand’s footprint as the leading baby formula for infants and young children.
ROOTS PR helped Wyeth to conceptualize and coordinate fun, relaxing outings for mothers and their children, such as a high-tea session, an Eco Farm tour, and a nutritional workshop. The public outings were designed to help busy mothers foster deeper relationships with their children while emphasizing the message that Wyeth always looks out for the mother’s well-being.
Malaysian mothers praised the outings for offering a welcome respite from their busy, everyday parenting life. The session also emphasized Wyeth as a brand that looked out for the welfare for both mother and child. Wide media coverage of the outings helped to highlight Wyeth’s dedication to mothers who want the best for their family.