When AXN Asia expanded broadcast coverage to Malaysia, the 24-hour English general entertainment pay TV channel needed a communication partner that had in-depth insight into the viewing habits of Malaysians as well as media landscape. The channel also required a consultancy that had a strong record of delivering updates to the right media channels.
ROOTS PR helped to amplify AXN Asia’s brand voice through consistent media activities and on-ground activations to generate maximum exposure and excitement among local fan bases. Regular dissemination of updates for new shows such as Asia Got Talent, Blacklist, and American Ninja Warrior via online and offline mediums also help to sustain interest and build awareness among current and new viewers.
For over 10 years, ROOTS PR has championed AXN Asia as the top English entertainment Pay TV channel in Malaysia. Today, AXN Asia currently dominates the market as the number one English general entertainment Pay TV channel in the country, with viewers identifying with the channel for engaging shows, high-octane movies, and top-tier entertainment.