Since 2010, Running Man has become South Korea’s most popular variety show by combining comedy with urban exploration. With a growing fanbase in Asia, Running Man announced that it would be bringing its popular A-list headliners to Malaysia for a Race Start concert. Korean cable TV entertainment channel ONE HD required a proven local partner that could navigate the Malaysian media landscape and generate buzz for its concert.
Utilizing its extensive experience with all things entertainment and lifestyle, ROOTS PR coordinated and managed the A-list Korean stars upon their arrival in Malaysia, ensuring both media and fans had ample access to them without burdening the stars’ busy schedules. ROOTS PR undertook the massive logistical planning for the celebrities to feature at the concert, helping the first-of-its-kind concert to proceed smoothly on Malaysian soil.
Hundreds of fans turned up for the Running Man public fan meeting and autograph session, while thousands more flocked to the Race Start concert that took place a few days later at Stadium Negara, Malaysia’s premier indoor arena. Extensive publicity of the on-ground activations by both media and fans helped to make the concert an unforgettable experience, cementing ONE HD as the number 1 high definition channel for all Korean related entertainment.