After 5 years managing Western Digital’s Malaysian Facebook page, WD approached us to localise content and community management for their Malaysia and Indonesia Facebook pages.
We conducted audience and content research for key content angles that would effectively engage audiences in Malaysia and Indonesia. This informed our approach to the digital strategy, media buys, creative ideation, and overall social media management.
WD’s Facebook page went from 0.45% engagement rate up to 5% average engagement rate at less than 0.05 cents cost per engagement per month. The page enjoyed consistent growth of over 1,000 fans per month at less than 0.20 cents cost per like per month.