While setting up their first ever Malaysian office, edotco wanted to start their Malaysian chapter with a bang. ROOTS was selected to lead the office launch based on an understanding of the telecommunications industry and experience working with parent company Axiata.
The brief was to launch the new edotco office in Malaysia and launch edotco’s Malaysian presence to external stakeholders at the Grand Hyatt. The latter would also raise edotco’s profile as the preferred tower builder.
The Brand Management team took an integrated approach by providing expertise in the design of the event, execution, invitation management, and creative collateral. A lion dance troop was invited to perform to add a localized and auspicious touch to the office launch.
The external launch featured simple and classic branded collateral echoing edotco’s brand identity. Guests appreciated the creative launch gambit of a LED globe ball displaying edotco wording and a localized shadowgraph of Malaysia’s multicultural setting.
Client and guests were impressed by the setting and decor as well as the detailed menu on offer.
edotco’s brand identity was strongly communicated to the 140 key stakeholders and 31 companies at the external launch.