As a young local telco provider, U Mobile wanted to shake up the status quo and distinguish itself from the rest of the pack as a serious full-fledged telco contender. U Mobile needed an experienced agency who could advise them and coordinate the best course of action to capture the burgeoning Malaysian mobile market.
To increase awareness of the fledging new telco company, ROOTS PR supported U Mobile with a series of unique and unconventional on-ground activities to capture attention from both members of the media and public. ROOTS PR also trumpeted U Mobile’s corporate milestones such as nationwide cell towers rollout and increased distribution channels to cement U Mobile’s reputation as a new major player in the local telecommunications field.
With over 4 million active subscribers today, U Mobile is the youngest and fastest growing full-fledged mobile operator in Malaysia. Due to U Mobile’s revolutionary mobile data plans, other major telcos are now playing catch-up. In just a short period of time, U Mobile has now become a strong 4th contender in the Malaysian mobile communications scene.