What’s in a logo colour? How did famous companies end up with their logos? Why do Nickelodeon and Harley-Davidson – two very different brands – share the same colour scheme? All the answers in an infographic.
The Psychology of Logo Colour
The Psychology of Logo Colour [INFOGRAPHIC]
Many tech companies use blue as the dominant colour in their logo, while luxury brands tend to stick to classic minimalist colours. Some of the world’s biggest F&B brands are on the warm end of the colour spectrum (yellow to red), and plenty of women’s health clinics are coloured a calm purple.
These colour choices aren’t accidental. Brands choose their colours to evoke certain emotions in their target markets. Here’s a brand colour guide that reveals the emotions evoked by different colours.
The interesting thing is, brands that fall in the same colour palette are wildly divergent in nature. Nickelodeon’s bright orange splash appeals to the childish mind, while the darker muted orange in Harley-Davidson’s logo speaks to an adult audience. Both project a confident, friendly image to varying effects.
Tropicana and Monster, both flavoured beverage brands, manage to set themselves apart even though they both use green. Tropicana’s tropical font is a fun and light feel in contrast to Monster’s edgy initial, thus appealing to niche crowds within the same industry.
Consult our Creative team on your logo colour.