United Malayan Land Bhd (UMLand) has announced ROOTS PR as its official PR partner for 2018. The one-year engagement will see ROOTS PR overseeing…
UMLand appoints roots pr
UMLand appoints roots pr
January 16, 2018
United Malayan Land Bhd (UMLand), an award-winning property developer with more than 20 years of experience in the property sector, officially announced ROOTS PR as its PR partner for 2018.
The one-year contract will see ROOTS PR overseeing all group communications and PR activities at UMLand, across the Township and Niche divisions as well as the construction and building materials division.
UMLand Head of Group Communications & Branding, Genie Tay, said of the partnership: “ROOTS PR showed an in-depth understanding of our brand and the direction in which we’re headed. Additionally, we believe that they have a complete team that can manage PR initiatives from a multi-angle point of view, from strategic communications planning to execution, including multi-channel media outreach.”
“As one of the leading developers in the country, it is more important than ever to embark on differentiating ourselves from a communications perspective. The industry will continue to thrive and we believe that as a developer, we should always bring our value forward to build trust with our stakeholders,” Genie added.
Alex Ooi, Managing Partner, ROOTS PR said: “Our efforts will focus on profile & reputation management for UMLand while streamlining communications between UMLand’s business units and group level. We are privileged to welcome UMLand into our family and we look forward to producing great results for their projects for the year to further cement their position in the industry, as well as to help them take their business to the next level.”
UMLand has recently announced the completion of Suasana Iskandar Malaysia, its newest upmarket integrated commercial development in Johor Bahru and will see more project completions such as Citadines Medini Iskandar Puteri and UMCity Medini Lakeside this year.
UMLand is the award-winning Malaysian developer behind the successes of several residential townships and niche developments across the country.
The company has two divisions handling Township Development and Niche Projects respectively. It also has a hospitality division that operates Suasana Suites serviced apartments and a construction division under UMLand Builders Sdn Bhd.
UMLand’s Township division manages five townships namely: Bandar Seri Alam (Iskandar Malaysia), Taman Seri Austin (Iskandar Malaysia), Bandar Seri Putra (Bangi, Selangor) Mahkota Hills (Semenyih, Selangor) and the upcoming world–class integrated biotech park in Pasir Gudang, Iskandar Halal Park, a joint venture initiative with J-Biotech, a Johor state government arm.
UMLand’s Niche division has completed several residential developments in Kuala Lumpur and Johor. These include Suasana Sentral Loft (KL Sentral, KL), Suasana Bangsar (Bangsar, KL), Seri Bukit Ceylon (Bukit Ceylon, KL), Suasana Bukit Ceylon (Bukit Ceylon, KL), and Somerset Puteri Harbour (Iskandar Puteri, Johor).
UMLand’s Suasana Iskandar Malaysia is an iconic residential development which comprises of a 35-storey serviced apartment tower, the very first Amari hotel in Malaysia, managed by ONYX Hospitality Group, and complemented by Zenith Lifestyle Centre, a two-level international and specialty dining, avantgarde entertainment, premium wellness venue right in the middle of Johor Bahru city centre. Medini Lakeside in Medini Iskandar Malaysia, an integrated development comprising UMCity (a mixed-use commercial development), Viridea Lakeside (a green residential development), and Star Residences, a joint venture initiative with Symphony Life Berhad to develop an upmarket serviced residence in the heart of Kuala Lumpur.
With a strong track record spanning two decades, UMLand continues to embrace excellence and innovation as its main tenets to drive growth.
The Group, with over 1,800 acres of undeveloped land bank across Malaysia, aims to be a caring and responsible developer that not only builds quality property units for investors and homemakers, but also units that will see its value enhanced as the community grows and living standards improve. With advances in technology, UMLand is also embarking on building smart cities to complement the lifestyle needs of the modern community.
In 2015, UMLand bagged the “Best Office Development Asia Pacific” at the International Property Awards in London for its flagship project the UMCity Medini Lakeside development.
More information at www.umland.com.my
About ROOTS PR
ROOTS PR is an award-winning company with a vision – to deliver innovative communication ideas that build relationships and capture public consciousness. PR at ROOTS means taking the strategic approach across a multi-channel world. We choose the best way to communicate your brand, build relationships with your stakeholders, manage crisis, and coach your spokespersons with your business in mind. We work with our network partners to deliver effective reputation management campaigns that tell enduring brand stories. 80% of our clients are market leaders in their own fields.
Visit www.rootsasia.com to find out more.