Could a rebranding help you or hurt you? The do’s and dont’s – 8 things you need to consider before launching a rebranding exercise, with real-life examples of brands that have done it and brands that have nixed it.
The Branded Content department started because we wanted to amplify what content can bring to Malaysian audiences. This is how the team came to be and what branded content means in the context of ROOTS.
Kuan Lim is a content strategist with a handle on all things tech. He talks the bigger picture of content marketing and strategy and how brands can and should be doing both.
Hot on the heels of our Creative team expansion is the new role of Art Director, helmed by Deborah Sze, who has had more than a decade of experience in digital creative. Here she talks about her inspiration for her work and her coffee addiction.
We were at the Exabytes Internet Marketing Summit 2017 on August 8th to share our 2 cents on the right approach to viral content. Christyn Paul, Regional Digital Lead at our digital marketing arm DEX Ventures, was one of the panel speakers at EIMS 2017…
We welcomed a new Creative Director to our ranks in the last couple of months! Lim Lee Lian has been in the industry for over a decade, and we’re very happy to have her on board. After she graduated from Auckland…
We’re proud to declare ourselves one of the five winners of the Best Idea in PR category at the MARKies 2017! Every year, the MARKies awards the best efforts in the industry. The awards is a celebration of the most innovative, creative and effective…