Read the detailed case study on sports marketing and building a community through the power of social media. Nominated for the MARKies 2018.
Sports Marketing Case Study Download
Download Sports Marketing Case Study (MARKies 2018)
May 10, 2018
We’re delighted to be among the finalists for the prestigious MARKies Awards 2018. The winners will be announced on the night of May 18, 2018. Until then, we’ve decided to share a detailed case study of one of our nominated campaigns, free for download below.
The challenge for modern sports brands is to provide authentic experiences that empower consumers to direct their own stories. Communities and events will be the key platforms for driving these consumer-led stories and for keeping the conversation going all year round.
Sports brands need to ensure that their brand and products are especially validated by the target market and opinion leaders in every key city. With this idea in mind, adidas Runners was hatched to be that community with sports influencers as central figures.
The adidas Runners Kuala Lumpur (ARKL) is part of this bigger global vision to build a running community around the adidas brand. But how do you plan and strategize the kickoff to ensure it gains momentum and sustains success?
Download the case study!