The process of selecting and vetting influencers involves six key steps that cannot be neglected to ensure quality of content and the impact of your dollars.
Guide To Choosing The Right Influencers
A Guide To Choosing The Right Influencers
Choosing the right influencer for your brand
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- Why you should focus on brand values as a criteria for influencer selection.
- Includes a checklist for understanding your audience beyond basic demographics.
- The difference between mass reach and true reach, macro influencers vs micro influencers.
- How to break down content themes and evaluate an influencer’s content capabilities.
- How to tell if an influencer’s following is real or fake.
- Navigating the legal uncertainties of the industry.